Wednesday, December 10, 2008

Mad Men

It hasn't been a good month, PR-wise, for corporations.

First we see Big Three execs flying private jets to DC en route to their hat-in-hand Congressional hearings. And now we have Burger King defending an ad campaign that combines cultural insensitivity, insensitivity to hunger issues and all-around dumbnitude. (You've got to love the Burger King exec's reference to "reverence" in the video below. Let's get serious; who the **** is he kidding?)

If the ad agency that created this campaign is also responsible for that scary-ass plastic-face Burger King, I'd recommend that the Burger King brass hire someone else; and maybe call the Intervention folks to confront their current ad men/women about whatever substances they're obviously abusing during their creative strategizing meetings. But you can draw your own conclusions:

2 comments:

Auntie Knickers said...

Sheesh. It's not as if they're even good for you.

Joolie said...

I have to say, I was surprised and offended by the ad. It seemed to be objectifying people from "remote" places - the the use of the word virgin seemed a bit much. Very un-p.c., though of course now it's bad to be p.c. Or something.