The Joy of Yogurt.
That's what I found myself having to promote the other day, on The Day Job, as a topic for discussion at one of our senior centers.
Here's the thing: There is no Joy of Yogurt for the targeted demographic of this informational chat. There never has been. There never will be.
The healthy, active older people coveted by public senior centers are all out playing golf or taking master gardening classes or working at a part-time job; they do not have the time or inclination to spend a large chunk of a perfectly good weekday enduring bureaucratically regulated cafeteria lunches, earnest self-improvement lectures and Happy Harry and His One-Man Band. That leaves the sort of senior that Bart Simpson's chainsmoking aunts grow into -- persons happy to spend the day in the La-Z-Boy watching game shows while alternating between bottled oxygen and Pall Malls; elders equally uninterested in hooking up with the senior network.
My task is to try and get both these groups, and everyone in between, excited by yogurt and Happy Harry and Salisbury steak.
I remember sitting, with a couple dozen other providers, at a heavily promoted senior health fair inside a local casino. The casino was filled with older adults who were...duh...all on the gaming floor gambling, instead of making their way through our pastel displays of hearing aids, assisted living facilities and prepaid funeral packages. How odd, that "You're old and sick and probably going to die really soon" isn't a message that inspires our older citizens.
I'm sitting at home today trying not terribly successfully to stave off a fever and sore throat...and trying to strategize my way out of this cluster-canoodle before I lose whatever portion of my sanity that's still intact.